Among the disciplines that participate in the creation of a piece of communication, design is the most comprehensive one, encompassing both art and science. It is about conceiving, giving form and structure, artistically and technically, in order to convey information to an audience—“Hi-Definition” information, perceivable by the five senses for emotional and rational response. Through 20 years in advertising, it is this philosophy that has brought me a global and 360° expertise: TV, print and digital, General Awareness, DR, CRM, B2B, social and new media. Recently in the US, this expertise helped me pitch and win big names such as Enbrel, Avaya, Ameriprise, Nicorette, Viagra and Humana. Read More or download my résumé: Snapshot or Full version.

Norbert’s career began in France, where he started as a Designer in advertising on accounts such as The Museums of France, Honda, France Télécom, L’Oréal, Dassault Aviation, Acclaim Video games, Miramax and Warner Bros Pictures. At Publicis, he excelled in managing both upscale/luxury and mass market communications (Estée Lauder, Jacadi , Baby Dior & Cora hypermarkets).

In 2000, he fell in love with New York and moved to the States to work on one of the biggest launches in US advertising: Nexium, the “purple pill”.

In 2002, he was tasked with developing and managing the CRM/DM/Interactive department of Saatchi and Saatchi Healthcare. Starting with Healing Well, Feeling Well (Nexium CRM program) and Connections (Enbrel unbranded), Norbert led Saatchi Healthcare on a new business tear that included Seroquel, Pulmicort, Avaya, Altace, Aptivus, Viramune and Ameriprise.

Norbert’s acute sense of the market and understanding of new media and consumer psychology, coupled with his legal academic background proved a winning combination: with the Nexium CRM program, AstraZeneca increased the purple pill sales by over 50%.

In 2007, he won a Silver Medal from the New York Festivals for Best Superbowl Commercial (3+ million visitors on the American Heart Association web site in one week); and a Gold DTC award for best web design for Pulmicort and Seroquel. In 2010, in addition to another Gold DTC award and a Clio, Norbert was awarded the title of 2010 Internationalist’s Agency Innovator—for breakthrough communicators, champions of multinational strategy and advocates of international brand-building in advertising, marketing and media professionals.

Norbert was equally accomplished in his previous life. He has a French Master’s degree in “Medical Law & Health Institutions”, and a degree in “Economy of Health”, and received in 1986 the Best Economy Award from the Colleges of South of France. When asked about his surprising education, he quotes his father who used to say: “With a law degree, you can do anything!” Apparently, dad was right.

If you would like to know more please download my résumé: Full or Snapshot version or contact me.