Norbert’s career began in Paris, where he started as an Art Director on accounts such as Honda, France Télécom, L’Oréal, Dassault Aviation, Miramax and Warner Bros Pictures. At Publicis, he excelled in managing both upscale/luxury and mass market communications (Leroy watches, Estée Lauder, Baby Dior & Cora hypermarkets.
In 2000, he fell in love with New York and came to Saatchi & Saatchi to work on Prilosec and the launch of Nexium.
In 2002, he was tasked with developing and managing the CRM/DM/Interactive department. Starting with Healing Well, Feeling Well (Nexium CRM program) and Connections (Enbrel unbranded), Norbert led Saatchi Healthcare on a new business tear that included Seroquel, Pulmicort, Ameriprise, Avaya, Altace, Aptivus, Viramune and Amitiza.
Norbert’s acute sense of the market and understanding of consumer psychology, coupled with his legal academic background, proved a winning combination: with the Nexium CRM program, AstraZeneca increased the purple pill sales by over 50%.
In 2007, a Super Bowl TV spot for the American Heart Association and King Pharmaceuticals led 1.5 million visitors to the AHA website vs. the average 150K a year (Silver Medal of New York Festival Awards 2007 in TV all categories).
Norbert was equally accomplished in his previous life. He has a French Master’s degree in “Medical Law & Health Institutions”, and a degree in “Economy of Health”. In 1986, he received a Best Economy Award from the Universities and Colleges of South of France.
When asked about his surprising education, he quotes his father who used to say: “With a law degree, you can do anything!” Apparently, dad was right.
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